DENTON, Texas (8/14/12) - North Texas athletics has announced the launch of a new social media fan engagement program where fans can show their support for the Mean Green and each individual team through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through the Mean Green Rewards program.
Developed in partnership with Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as 'liking' Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a Youtube video, checking in on Foursquare or Facebook, scanning student cards or posting photos and taking in-game polls with Social Stadium Twitter promotions.
Fans can also gain points by taking polls, singing up for promotions, printing coupons and more on North Texas Team Facebook Pages. Fans can view their points on MeanGreenRewards.com.
The program tracks overall point leaders, athletics leaders and individual team leaders from football to golf. In addition, fans sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow North Texas to create a unique experience and promotion for each team, drive awareness and reward their super fans.
There will be grand prizes, giveaways and special fan experiences Mean Green supporters can earn through their social media activity.
Mark Drosos, President of Lodestone Sports commented, "We are proud to have such a prestigious program like North Texas as a partner. Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans."
In addition Mark added "With the shift in consumer attention to social media and the 'second screen' experience this program will allow North Texas to develop great new in-game social media promotions, extend traditional marketing programs into social networks like Facebook and reward fans for their social media support of North Texas teams."
This is just the beginning as Mean Green Sports will be adding new social platforms, additional ways to earn point, engage with teams and friends before, during and after games.