Asst. Athletics Director
Director of Digital Media
Jaime Livas began working with North Texas Athletics during the 2014 season. He came to North Texas after spending 15 years working in television news, sports, commercial and live event production in the Dallas-Fort Worth market.
He studied media production at Edinburg High School, and started working in local news during his senior year of high school. He earned his bachelor's degree in radio, TV, film from the University of North Texas in 2003.
At North Texas Athletics, Livas is responsible for the management, direction and oversight of the entertainment and informational video production arm of athletics, Mean Green Productions. Mean Green Productions produces web content for MeanGreenSports.com and its various social media platforms and other media outlets. Such projects include: student-athlete interest features, various sports highlights and wrap packages, departmental-wide promotional videos and press conferences.
His duties also include the hiring and development of the game-day production crew, which is comprised of media arts/journalism students and interns. He is responsible for building relationships within the UNT media colleges to help student employees, and to give them a hands on real-world learning environment where they can put the skills they learn in the classroom into practical use.
He also coordinates, produces and directs crews in all live-game webstream production, live in-game video board production as well as special event productions where North Texas Athletics venues and video boards are used, including Apogee Stadium, and the Coliseum.
He creates and manages digital video and graphics content for video boards and works with the marketing and sales departments to help create engaging in-game entertainment and fulfill the digital advertising needs of North Texas Athletic sponsors.
On gamedays, he works to fulfill local and national media video requests as well as assist national tv broadcast entities like ESPN, ASN, CBS Sports, beIn, to make sure their technical needs are met.
Livas also oversees production of Beyond the Green; the athletic department's documentary style series.
This season, Livas, along with Assistant Director of Digital Media, Matt Czizek and student-intern, Caleb Karrenbrock; produced the Sports Video Group Award Nominee Special Feature “Beyond the Green: A Place to Call Home." He Co-Produced, photograhed, and edited the project.