North Texas Joins With The Aspire Group To Drive Ticket Sales
Partnership Seeks To Maximize Fan Involvement In Mean Green Athletics
July 26, 2013
DENTON, Texas - North Texas Athletics has entered into a deal with The Aspire Group to create the North Texas Athletics Fan Relationship Management Center (FRMC) to increase ticket sales and attendance for Mean Green football and men's and women's basketball, as well as maximizing fan involvement in the Mean Green community.
"It was important that North Texas Athletics partner with a company that not only is the industry leader in revenue enhancement for universities and sports organizations, but the experts in conducting fan research studies and developing a customized ticket marketing, sales and service plan," said Paul Batchelder, associate athletic director for North Texas.
To launch the partnership, The Aspire Group conducted a comprehensive Mean Green study to analyze fan identification, satisfaction and behaviors with North Texas Athletics. The findings will be utilized to collaboratively create a ticket marketing, sales and service plan that will guide the FRMC operation.
The North Texas Athletics FRMC team consists of a manager and three sales consultants, led by manager A.J. Tomeny, previously a senior-team leader for the Buffalo FRMC.
The North Texas Athletics FRMC has already begun working on the 2013 football. The season opener will be against Idaho on Aug. 31 at Apogee Stadium and will feature the centennial celebration of North Texas football, including the recognition of the North Texas All-Century Football Team.